Bingle launches new TV campaign: It’s no accident we’re cheaper

SYDNEY: Bingle has launched a new advertising campaign designed to highlight the ways it is designed to deliver cheaper car insurance . The campaign carries a new tagline, “it’s no accident we’re cheaper."

Using stop motion animation, and outlining “The Bingle Common Sense Approach to Car Insurance”, the new campaign builds on the success of the previous “Cheaper car insurance by Computer” positioning with a change of emphasis to the deliberate, smarter design of Bingle’s car insurance product.

The campaign will feature in New South Wales & Victoria and encompasses TV, radio and online execution.  Copies of the ads are also viewable on YouTube , and were created by Sydney’s GHO.

Head of Bingle Car Insurance, Ivan Owide said: “We’ve experienced extraordinary growth since launching in 2007, and it’s time now to build on that success and extend our marketing activity. Bingle’s fast growth shows that Australian customers are happy to shop online and are looking for smarter, simpler ways to buy car insurance and save money.”

GHO Creative Director, Murray Redwood said: “The Bingle Common Sense Approach to Car Insurance gave us a terrific creative platform, and is simply explains how Bingle is cheaper by design. It’s a deliberately simple and fresh approach for the category.  We’ve really enjoyed working collaboratively with Bingle on creating this new campaign.”

Check out the Bingle website for more information on the Bingle common sense approach to car insurance.